Marketing Techniques That Cut Through Clutter

Marketing Techniques That Cut Through Clutter
by Michael Fleischner

Marketing Scoop
http://www.marketingscoop.com/


With the proliferation of websites, blogs, RSS feeds, podcasts, and other communication tools, consumers are bombarded with marketing messages, new products, unbeatable offers, and other opportunities on a daily basis. Marketing professionals are challenged with finding new ways to reach consumers despite ever increasing promotional noise and clutter.

So many of today’s marketing executives and product development professionals still believe that building a good product, is all you need - consumers will seek them out on their own. However, nothing could be further from the truth. In today’s marketplace, having a good product or service is simply the cost of entry. And unfortunately, because of clutter, may never get noticed even if a prospect is looking for it.

Marketing made simple.

Although one could argue that the traditional pillars of marketing (product, place, price, and promotion) are still required for the effective marketing and selling of products or services, they alone are not enough to cut through clutter. The only true weapon against clutter is relevancy. When a product or service is seen as being relevant to the specific needs of a prospect, then you've successfully overcome the clutter that prevents consumers from taking notice of your product or service.

How to make your marketing relevant.

To be relevant, you must first have a firm understanding of your audience. Ask yourself, “Who is my prospect? What does he or she need? Want? How does he or she like to be communicated to?” It’s only after you have a deep understanding of your audience that you can begin to shape promotional marketing messages that can consistently differentiate your offering and be seen as unique in a sea of noise and sameness.

Once you've gotten a grasp on your audience, you need to apply an ongoing approach of refining your marketing message, offer(s), and campaign timing. If you apply just a little discipline towards testing and measuring the effectiveness of these marketing components, you can quickly determine the best formula for reaching your prospective audience regardless of competing noise.

After you become relevant, deliver an experience.

Now let’s assume that you've been paying attention and you have accomplished the need to be relevant, what then? In order to take a prospect that final few inches, to where they try or purchase your product, you must be capable of describing or delivering the experience you can provide. In an increasingly commoditized world, prospects differentiate the products or services they chose by the experiences they can or do create.

Keep in mind that giving a consumer a positive experience goes beyond the obvious. Be sure to take a customer centric approach and work towards an incredibly positive user experience. This will set you apart from your competition and help you build your brand.

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Michael Fleischner is the founder and President of MarketingScoop.com, the Internet's largest source of FREE marketing tools, information, and Internet marketing help. Mr. Fleischner has appeared on major media including the TODAY Show, Bloomberg Radio, and more. With more than 12 years of marketing experience, Michael has developed major brands as well as a variety of businesses in need of leading marketing programs. Visit http://www.MarketingScoop.com for further details, FREE Marketing resources, or more FREE reprint articles.

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Save Monumental Amounts Of Time

Save Monumental Amounts Of Time - by Carol Halsey

Have you ever taken a vacation without planning when you will leave, when you will return, where you will go, and then where you will stay, how you will get there and how you will get around once you get there? You are probably thinking, "Of course not, how can one take a vacation without making the arrangements."

Planning your workday, week, month, etc. is no different. At work, planning is building your road map of what you want to accomplish (your goals), in what time frame, and determining what it will take to get there. This helps you accomplish your tasks and to reach your goals in an orderly manner.

Planning prevents crises management. Managing by crises is no more than going from one problem to another, all day, and by the end of the day being exhausted and not having accomplished much other than putting out fires and resolving problems. This surely doesn't help you to reach your goals at all. It only results in your being stressed and burned out because you are reacting to urgent matters. And many times these are the priorities or expectations of others that you are responding to.

To work productively and efficiently, it is necessary to set your priorities and schedule your time to do what it takes to get your work done. You can then easily anticipate problems, and eliminate most crises and urgent tasks that unexpectedly present themselves in your workday.

When I use the word 'goals' I am referring to the tasks that make up your business responsibilities. These are current, every day tasks, also those you work on over a short period of time, like preparing a presentation to be completed by next week, and also long term goals, such as launching a new promotional campaign for the next 90 days. This goal will require performing many tasks between now and the first 30 days of the campaign in order for it to be successful.

Planning can save a monumental amount time in the long run. Time is money they say. I disagree with that. Time is more precious than money. You can always earn more money but when you spend time you cant earn it back You can only spend what you are given each day.

Excerpted from "Get 14 Hours Work Out Of An 8 Hour Day" by Carol Halsey part of the Masters Workshop. It is available along with other business development books and articles by today's top internet marketers. The workshop is yours, without spending a penny. Sign up below.

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